OurPact: Bring Back the Moments that Matter

Earlier this year, we had the pleasure to work on a new commercial for OurPact. Nowadays, we know how much we all get easily absorbed by our different technological devices. We struggle turning them off, and are constantly finding excuses to check our various apps. When as adults we find ways of disconnecting, Our Pact’s mission is to empower parents to guide their children through the balanced use of technology.

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To tell the story of this new app, we casted two families, and picked two different locations around San Diego. We shot three scenes per family so they would represent the multiple uses of this app: during a family dinner, at bedtime, while doing school work, or even in the car.

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OurPact is a leading parental control app for iPhones, iPads, and iPods that makes it easy for you to set limits on how much time your children are spending on their mobile devices. Create schedules, block all internet and app use at a moment’s notice, or reward them with the allowance feature. Parents have the ability to download the OurPact app from the App Store or sign up with the OurPact Web App for free.

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It was a fun a project, and we discovered some new talented young kids from Bensimon Models, who totally understood the necessity of shutting down their devices… after a few tries… 😉

Photo credits: Shaan Couture.

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