We’re in 2015, and who doesn’t buy online, at least from time to time? Clothing, electronics, furniture, toys, packaged goods, and the list goes on. We all go online to find the best deals, a larger choice of product, or simply take advantage of the convenience of ordering something from your couch without having to deal with lines and parking.
Those new habits tend to improve our lives for the better but also, sometimes, for the worse. Probably the number one complain from online consumers is the discrepancy between what they think they are buying, and what they actually receive.
A whole host of features such as stars, votes, reviews, FAQs or pictures from various angles, try to assess this recurrent and frustrating problem, but don’t necessarily succeed at giving buyers a good sense of what they’re about to invest in. Additionally, with the attention span of the average internet consumer getting shorter and shorter, it is absolutely imperative for sellers to convey this host of information on the product sold in a record time. Having to look around a busy page to find information on a product just does not cut it.
As video production professionals, we’ve witnessed first hand how videos address these issues (here are a few that we have done). Product videos are great to understand what a product is about, what it looks like and how it is going to feel when we actually receive it, but additionally they are a proven way to increase conversion.
Marketers know these numbers and it’s not a surprise that the amount of videos produced to sell products in 2015 has exploded.
But quality video production tends to be expensive. And marketers, with a limited budget to play with, tend to focus their efforts on just a few of their top-seller products, making great and effective videos for those, but resorting to the old ways (photos and extensive descriptions) for the rest of their catalog. The idea behind this strategy being that by growing those top-sellers, a trickle down effect will take place and the rest of the catalogue will benefit from it.
This strategy is great to create brand awareness and recognition, but from a purely growth standpoint may sometime seem counter-intuitive. Why focus all of your marketing efforts on products that you know are already going to be a hit and will just marginally increase their sells thanks to your marketing effort? Why not keep some of your marketing budget for other weaker products, where growth potential or margins are stronger?
Again, the answer is most often cost of video production and delivery, along with the prejudice that producing a video has to be a lengthy creative process that could not match the organic and day-to-day evolution of an entire product line.
Our answer to this is H1 Product Videos, a new service we created specifically to produce premium product videos at a price point that allows brands to afford it for their entire catalog AND with a format that makes it super efficient to produce and deliver.
H1 product videos’ goal is to revolutionize e-commerce by helping consumers truly understand the shapes, material or features of any products, in seconds. Using videos for each of your product will therefore ensure that your customers’ purchase decision is made quickly and without 2nd thoughts, and will minimize returns and calls to your customer service. Unlike regular photos, ROI is much stronger with videos and will allow you to grow your entire catalog while making the overall buying experience much more pleasant.
The H1 process is simple and designed with e-retailers in mind. Just pick one of our packages then send us your products and specs, so we can bring them to life with premium videos. Once we’ve shot your product, we will send you the video files, and, if you choose our embed option, monthly analytic reports on views, localization, and sales. All of this done in a matter of days.
Not convinced yet? Let’s cut down the reading since we just discussed how video is so much more efficient: here is H1 presentation video. If you have any question, don’t hesitate to get in touch with us, we will be glad to assist you for all your product video projects.
*H1 Product Videos: http://h1productvideos.com/