Piece by piece, your story comes together.
(Helium Films USA – San Diego Video Production)
While editing often goes unnoticed by the audience, it is one of the most important aspect of a great production. It is where the narrative comes to life and the story’s emotions can really be brought out. Think of it as a puzzle with multiple possible final outcomes. Editing is similar to finding the right piece, cutting it to the right shape, and fitting it with other pieces to create the desired outcome. How the story flows, what it says, how it makes people feel, all of this is a result of how these pieces have been assembled.
Editing enhances or diminish the impact of each shots, it gives a tone and color to the video, it creates laughter or sadness. At the end of the day, the quality of the editing can make or break a video, even if the production process was flawless until that point.
That’s why, at Helium Films USA, we always pay extremely close attention to this part of the process and pride ourselves to being great editors.We achieve that by taking a holistic approach to the post-production process that not only focuses on picture editing, but also pay close attention to how the visual narrative can be enhanced by sound design, music and animations, to create videos that not only tell your story, but do it in a way that is emotionally engaging for your audience.
Our editing process usually goes like this:
-Footage log / Sound Sync
-Selex timeline for all B-roll shots / Interviews
-Music research and test
-Gaphic design / Animation
We typically work in the Adobe Premiere Creative suite for our edits which gives us a great platform to connect picture editing, sound, color, and animation.
Ready to make magic happen? Schedule a free consultation and elevate your brand to the next level of video production!