Why CMOs and Agency Creative Directors Love Working with OCKHAM | Helium Films USA

At our sister company OCKHAM, we believe that great people make great productions. Our team of directors, producers, cinematographers, writers, and editors are the absolute best in town, and we’ve done it all. This is why CMOs and Agency Creative Directors love working with us.

Our razor-sharp approach to production ensures that nothing is left to chance. We are meticulous in our planning, and our team works tirelessly to deliver results that exceed our clients’ expectations. We understand that commercial video production is not just about creating a visually stunning product – it’s about telling a story that resonates with your audience and drives results.

Our team is made up of individuals who challenge the status quo and push their boundaries. We believe that creativity, honesty, and talent are essential, but we also understand the importance of not taking ourselves too seriously. This means that we are approachable, flexible, and easy to work with. We pride ourselves on our ability to collaborate with our clients to create content that truly reflects their brand and messaging.

We understand that CMOs and Agency Creative Directors have a lot on their plate.

Tight deadlines, complex projects, and high expectations are all part of the job. This is why we work tirelessly to ensure that our productions are delivered on time, on budget, and to the highest possible standard. We are committed to making the production process as seamless as possible, so our clients can focus on what they do best – driving their business forward.

In addition to our team of talented professionals, there are several other reasons why CMOs and Agency Creative Directors love working with OCKHAM.

Firstly, we understand the importance of communication.

Clear and concise communication is essential to the success of any project, and we make it a priority to keep our clients informed every step of the way. From the initial consultation to the final product, we work closely with our clients to ensure that their vision is realized.

Secondly, we have a wealth of experience in the industry.

Our team has worked on a wide range of projects, from local commercials to national ad campaigns. We understand the nuances of video production and how to tell a story in a way that resonates with a target audience. This experience allows us to provide valuable insights and recommendations to our clients, ensuring that their message is communicated effectively.

Thirdly, we are committed to using the latest technology and equipment.

We understand that the world of video production is constantly evolving, and we make it a priority to stay up to date with the latest trends and techniques. This commitment to innovation ensures that our clients receive a product that is cutting edge and stands out in a crowded marketplace.

Finally, we understand that every project is unique.

We take the time to get to know our clients and their business, so we can create content that truly reflects their brand and messaging. We work collaboratively with our clients to ensure that their vision is realized and that the end product is something they can be proud of.

In conclusion, CMOs and Agency Creative Directors love working with OCKHAM because of our talented team, our razor-sharp approach to production, our commitment to communication and innovation, and our ability to create custom content that truly reflects our clients’ brand and messaging. If you’re looking for a San Diego-based commercial video production company that delivers results, look no further than OCKHAM.



Helium Films USA is a San Diego based video production company.

E-Commerce: What’s Missing?

We’re in 2015, and who doesn’t buy online, at least from time to time? Clothing, electronics, furniture, toys, packaged goods, and the list goes on. We all go online to find the best deals, a larger choice of product, or simply take advantage of the convenience of ordering something from your couch without having to deal with lines and parking.

Those new habits tend to improve our lives for the better but also, sometimes, for the worse. Probably the number one complain from online consumers is the discrepancy between what they think they are buying, and what they actually receive.

What you see and what you get can often be disappointing...

What you see and what you get can often be disappointing…

A whole host of features such as stars, votes, reviews, FAQs or pictures from various angles, try to assess this recurrent and frustrating problem, but don’t necessarily succeed at giving buyers a good sense of what they’re about to invest in. Additionally, with the attention span of the average internet consumer getting shorter and shorter, it is absolutely imperative for sellers to convey this host of information on the product sold in a record time. Having to look around a busy page to find information on a product just does not cut it.

Bad reviews for a bag

As video production professionals, we’ve witnessed first hand how videos address these issues (here are a few that we have done). Product videos are great to understand what a product is about, what it looks like and how it is going to feel when we actually receive it, but additionally they are a proven way to increase conversion.

E-Commerce Numbers


Marketers know these numbers and it’s not a surprise that the amount of videos produced to sell products in 2015 has exploded.

But quality video production tends to be expensive. And marketers, with a limited budget to play with, tend to focus their efforts on just a few of their top-seller products, making great and effective videos for those, but resorting to the old ways (photos and extensive descriptions) for the rest of their catalog. The idea behind this strategy being that by growing those top-sellers, a trickle down effect will take place and the rest of the catalogue will benefit from it.

This strategy is great to create brand awareness and recognition, but from a purely growth standpoint may sometime seem counter-intuitive. Why focus all of your marketing efforts on products that you know are already going to be a hit and will just marginally increase their sells thanks to your marketing effort? Why not keep some of your marketing budget for other weaker products, where growth potential or margins are stronger?

Again, the answer is most often cost of video production and delivery, along with the prejudice that producing a video has to be a lengthy creative process that could not match the organic and day-to-day evolution of an entire product line.


Our answer to this is H1 Product Videos, a new service we created specifically to produce premium product videos at a price point that allows brands to afford it for their entire catalog AND with a format that makes it super efficient to produce and deliver.

H1 product videos’ goal is to revolutionize e-commerce by helping consumers truly understand the shapes, material or features of any products, in seconds. Using videos for each of your product will therefore ensure that your customers’ purchase decision is made quickly and without 2nd thoughts, and will minimize returns and calls to your customer service. Unlike regular photos, ROI is much stronger with videos and will allow you to grow your entire catalog while making the overall buying experience much more pleasant.

The H1 process is simple and designed with e-retailers in mind. Just pick one of our packages then send us your products and specs, so we can bring them to life with premium videos. Once we’ve shot your product, we will send you the video files, and, if you choose our embed option, monthly analytic reports on views, localization, and sales. All of this done in a matter of days.

Not convinced yet? Let’s cut down the reading since we just discussed how video is so much more efficient: here is  H1 presentation video. If you have any question, don’t hesitate to get in touch with us, we will be glad to assist you for all your product video projects.

*H1 Product Videos: http://h1productvideos.com/

Scriptwriting: A Project’s Backbone

For many of us – video professionals or clients – what makes filmmaking a fun and entertaining job is the shooting part. Cameras ready, actors prepared, light equipment in place, and action! Suddenly a whole new world is created, filled with amazing stories. Most of our clients understand the process of shooting but not necessarily what comes before or after.

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Robot America, naturally wise

In October, among various projects, we produced two videos for Robot America who asked us to create innovative marketing material to promote their incredible new product: the air cleaner and vacuum Robot Platinum. This company, known for over 60 years for their innovative products, has come up with the latest version of their Robot.

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