gtag('config', 'AW-990540026');

William Painter Hero 2 Addy + Telly awards

We’re excited to announce that the video we produced for www.williampainter.com is getting some great accolades!

We recently won two ADDY AWARDS

-a San Diego Gold ADDY award,

-a Regional District 15 silver ADDY award,

As well as three Telly awards,

• Your face is your money maker. is the Silver Telly Winner in Online Commercials: Directing (Official Listing)

• Your face is your money maker. is the Silver Telly Winner in Online Commercials: Use of Humor (Official Listing)

• Your face is your money maker. is the Silver Telly Winner in Online Commercials: Videography / Cinematography (Official Listing)

Thank you to all the crew and client for being awesome and making this project one of our best so far!

Check out the video below!

Video Production & Covid-19

don’t know about you, but it’s been a rough couple of months.

Between losing business and having to work from home while caring for two young children who are getting cabin fever from the lack of social interactions, I had to readjust quite drastically. 

As the country slowly re-opens (while the number of cases is going up…) myself, as well as a most people in the industry, put a lot of thoughts in how to move forward producing content when even being in the same room as another human being seems like taking an unnecessary risk.

Video production is a team effort and has always been. One in which you can’t eliminate the close proximity and the interactions. (How do you apply make up 6ft away? How do you install a heavy light setup without different people touching the gear? How do you have your talents portray basic human interactions such as hugging one another, holding hands, talking?)

Some production can be done entirely remotely of course. Anything post-production heavy such as animation videos is obviously safe (see the ex. below that we produced for TopHatter during the lockdown).

So are most simple product shoots as long as they’re straight forward enough that they can be done within a single household bubble. (like these ads for a local shoe company that we produced quarantine-style – one of our DP shot the dancing one with his wife. I shot the red shoe one in my living room.)

But a lot of stories and brands require that we show different things, involving more people both in front and behind the camera.

Assuming that we don’t get a vaccine in the very near future, nor that we can test everyone on set the day we’re about to shoot (hello White house! I would love to have one of these 15min test machine handy…), we will have to be creative in how we approach every aspects of our productions to make it safe for everyone and limit (if not eliminate completely) the risk for any crew member or talent of catching the virus. 

Tyler Perry, amongst a bunch of other prominent figure in the industry, came out with a solution to this problem. You can read about it here. In essence, the idea is to test everyone before the shoot, and then quarantine them for 14 days prior to the 1st day on set. From that, do a “mini-lockdown” as they produce the show on his lot in Atlanta (no one allowed to leave, see their family, friend, plus daily test or temperature check). No need to say that it’s a great plan, and probably the safest route you could imagine, but definitely not a viable options for any commercial shoots that last 1 to 3 days. (Wanna quarantine – and not work – for 14 days prior to coming on my 2 day commercial?.. It’s ok.. I didn’t think so…)

So that said, here are a non-exhaustive list of best practices that I’ve compiled from various research and discussions I came across in the industry. These specifically apply to small to medium size commercial shoots like the ones we produce at Helium Films. They’re not fool-proof like Tyler Perry’s, but I believe they provide a good foundation to create a safe space for our shoots.

We’ve structured these into a safety policy document (HFUSA COVID19 Social distancing policy.) that we will have any crew and client who’s working with us read, acknowledge, implemement and sign moving forward.

THE OBVIOUS:

-Forbid anyone on set who exhibit any of the symptoms of Covid-19 as defined by the CDC or has been in close contact in the past 14 days with anyone exhibiting these symptoms. 

-Have every crew members wear masks AT ALL TIME and allocate specific times dedicated to them changing to new ones several times a day.

-Disinfect all the gear and props before, during, and after the shoot, specifically before and after any use by different people.

-Do the same with all the “shared” surfaces of the set (Bathroom, craft table, location etc…)

-Limit the amount of people on set (clients can be remote on zoom for instance / Don’t hire that 2nd PA if you don’t absolutely need him/her)

-Require regular hand washing and hand sanitizing. Set-up breaks in the schedule to allow for it and provide portable contact-free washing station if possible.

-Sanitize doorknobs, bathroom and other shared spaces on the hour. 

THE LESS OBVIOUS

-Limit talents to their household bubble since they may not be able to wear PPE on set (cast a REAL family when you need a family, a REAL couple if you need talents to hug/kiss/get in each other’s face)

-Style remotely (validate wardrobe ahead of time – drop off to talent’s place – choose with client on zoom)

-Have talents do their own make-up as much as possible, and if not possible, have your make up artist wear gloves / use one specific set of products per talents / be partitioned from the rest of the crew / (Let me apologize in advance to all my amazing make up artist for the added work and/or limit to your work opportunities…)

-Physically separate work areas for each department (with V-Flats for instance)/

-Have individually wrapped catering and/or have crew member bring their own lunch / water bottle / coffee.

-Limit crew and talents to who’s absolutely necessary for the shoot. (no more interns, no friends stopping by to check out what a set looks like…)

-Shoot outdoor instead of indoor as much as possible. In larger spaces rather than in a smaller space. Spaces with more ventilations.

THE ABOVE AND BEYOND

-Take everyone’s temperature in the morning before getting on set.

-Have a dedicated safety person on set to make sure that rules are enforced, masks are worn, hands are washed, social distance is respected.

-Color-code each department and set rules for each of these color (Ex: Camera crew wear one color, Talents, MUA, stylist wear an other. You can’t cross over from one color to another – this was implemented recently by a director shooting in Iceland and can be a great option when working with large crews. (Check out the Times article here)

-When possible, use VFX and compositing to shoot talent separately.

-Shoot less. Shorter shoots are safer than longer shoots due to viral load (i.e. two 5 hour days is safer than one 10 hour day, especially in closed spaces)

Oufff. This is a lot. But really, given the complexity of a real life commercial shoot, it is still pretty high level when it comes to what needs to happen on a set. The reality is that depending on the type of shoot, script and creative direction, these “high level” guidelines would need to be detailed quite a bit.

If you want a more detailed breakdown of what we could/should do, here is a super duper comprehensive list put together by our friends at Ten Stories. They produce the same kind of content as we do, and did a great job at listing most of the minute details that will need to happen to make a commercial shoot “safe”. It may seem over the top, but if you want to truly make the set safe, this will be what needs to happen on a regular basis. 

So. to finish I’d like to address what it means for productions overall moving forward.

-We’re going to have shorter shoot days, and more breaks within those shoot days. Which means that it will take longer to produce anything (no more 14h-days)

-We will need a whole lot more efforts and time put in pre-production to make sure the set is ready to welcome the crew and talent. (Putting together a shoot is already a gargantuan task with a ton of variable. It’s gonna get worse.)

We will also need the crew to buy in and implement the new practices. (changing people’s habit is hard…)

-Every crew member on set will be “essential” meaning they probably will have twice the amount of work they usually have.

-A lot of scripts and creative direction will need to be revised to fit these new production requirements. 

-All of this will end up costing a lot more. Whether that cost is absorbed by the production company, the agency or the end client will depend on a lot of factors. But someone will bite the bullet. And within the context of a declining economy, it’s going to be a tough sell.

At Helium Films USA, we came up with our own policy. We’re having all of our crew and clients sign this ahead of any shoot, and are going to be implementing it on all of our productions moving forward, and hope that it’s enough to make all of our collaborators safe from the virus.

I wish I could say that we won’t need these measures because we can be fully certain that any crew or talent is virus free BEFORE the start of a production, or that we can just stay home indefinitely and weather the storm. Unfortunately, our government (and the US system as a whole) does not seem inclined to either provide the testing capability necessary to the former, or the economic relief to the latter. The U.S. is built on this idea that we have to work, no matter what. As an immigrant, I was never too bothered by this idea because it came with a promise that things would be easier to move forward here, that there would be a bit less roadblocks on the way to success (and it has proven true, in my modest experience and in comparison with Europe and France specifically, where I grew up). But will this be true in the future? Maybe not.

I’m not one to be overly pessimistic or optimistic about the future. I believe that we will, as a specie, overcome this pandemic. What it’ll mean for individuals, what it’ll mean for small business, what it’ll mean for our industry, I have no idea.

We’ll see what the future holds. In the meantime, hopefully these measure allow us to weather the storm as much as we can!

2019 UpCity Local Excellence Award Winner!!

FOR IMMEDIATE RELEASE: August 29, 2019

Helium Films USA, 6316 Riverdale st San Diego, CA, 92120 // Contact@heliumfilms.us

Helium Films USA named 2019 UpCity Local Excellence Award Winner in San Diego 

Helium Films USA honored by UpCity as one of the top 20 service providers in San Diego.

San Diego, CA — On September 09, 2019, Helium Films USA announced the company has been named one of the top 20 service providers in San Diego as part of UpCity’s Local Excellence Awards.

UpCity is an online Marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.

View the list of the top service providers in San Diego here!

“The strength of our marketplace is built on the credibility of truly excellent providers like Helium Films USA,” said Dan Olson, CEO of UpCity. “We are pleased to honor Helium Films USA with a Local Excellence Award in San Diego.”

UpCity introduced National Excellence Awards earlier this year and has now launched a local version for the top service providers located in their top ten performing cities which includes; Atlanta, Boston, Dallas, Denver, Houston, Miami, Philadelphia, Seattle, San Francisco, and San Diego.

About UpCity

UpCity helps businesses find service providers they can trust. Our Marketplace creates and empowers successful relationships between businesses and service providers from marketers to accountants to HR professionals. We provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.

Over 225,000 businesses visit UpCity each month seeking services from over 35,000 providers in over 600 cities in North America. UpCity helps partners in the Marketplace grow their business and build their digital recommendability. Learn more at UpCity.com.

San Diego Corporate Video Production

Corporate video does not have to “feel” corporate. In fact, it absolutely shouldn’t.

Whether you’re communicating to an internal or external audience, whether you’re promoting a product or service, whether you’re just covering an event, corporate videos should be just as engaging as any other types of videos.

At Helium Films, we make sure that everything we create is top notch, with broadcast quality that rivals your favorite Netflix shows. Our team of award-winning producers, directors, cinematographers and editors come from the TV and Commercial world to ensure that each project is produced with the highest attention to detail.

As a corporate video production company, we bring a decade of experience crafting compelling content for businesses to you. From scripting to delivery, we provide solutions tailored to our client’s specific needs, and appeal to your specific audience and delivery channels.

Beyond our video production skills, what sets us apart is a deep understanding of business needs and goals built from working closely with CEO and CMO over the last decade. From startups to Fortune 500 companies, we’re proud to say that we’ve crafted dozens of impactful corporate videos that exceeded expectations and resulted in high audience engagement through high-end visuals and compelling storytelling.

But we’re not only a bunch a creative individuals, when working with us, you’ll find patient listeners who take the time to understand your goals, brand and audience. We don’t just come up with a concept, we build it from scratch based on your specific environment, goals, audience and budget.

Below are a few examples of what we’ve produced for corporations.

If you’re ready for high-quality corporate videos, contacts us today for a free consultation!

——

About Helium Films USA:
Helium Films USA is a San Diego Video production company. We’re a full service video production that services businesses and brands both locally and internationally.
If you need help with your video production, feel free to reach out. We’d be happy to take a look at your market and come up with cost-effective quality ideas for you!
For more information about us, visit www.heliumfilms.us
We are recognized as a Top Video Marketing Companies on DesignRush
To contact us for a quote, click here.

How to make a compelling non-profit video

Medical video production companies are saying, a non-profit is only as successful as its most effective PR campaign. And part of any good PR campaign is the video. People respond highly to video content and advertisement, much more so than any traditional print medium.

Video is a highly effective way to get your message out to a variety of audiences, both internal and external to your organization. The job may seem daunting, but as long as you follow some key guidelines, you can make a compelling nonprofit video in no time.

 

Your Video Needs A Clear Goal

Don’t just shoot a video because it seems like the right thing to do. You’ll just be wasting your time. Your video should have a clear and defined purpose before ever going into video production. Is your purpose to identify and attract potential beneficiaries of the service you provide?

Are you looking to draw in donations and donors? Are you making a video to increase social awareness around the cause you’re supporting? Or is the purpose of your video to attract more people to recruit into your organization? Whatever the reason is, make sure your goal is clearly communicated in your video.

 

Captivate Your Audience

The most effective way to engage with your audience and keep their attention is through storytelling. Convey a vivid and engaging story that’s focused on someone else besides yourself that effectively communicates the message you intend to send.

Most people enjoy watching someone’s story especially if the story involves overcoming trouble or hardship and coming out stronger on the other side. The more you can highlight real people with real issues, the more authentic your video will appear.

 

Hook Them With A Great Intro

People have a myriad of options to give their attention to. Your video needs to stand out among the crowd as something worth watching for two minutes, four minutes, or however long your video may be. Make a video intro that separates you from other video production companies.

Identifying an issue or problem people can relate to right off the bat is an effective way to keep them watching from the outset. They’re much more likely to click on something else while strolling through social media if they don’t identify with what you’re presenting.

 

Use Authority Sources

Your audience won’t always just take your word for it. The more you can incorporate sources of authority into your message, the more likely your audience is to take you seriously. Your sources can be a mix of established foundations, testimonials from everyday people, or individual experts. Intermix them throughout your video to reinforce the message you’re sending to your audience.

 

End With A Call To Action

Once you’ve reached the end of your video, what do you want your audience to do with the information you’ve given them? Do you want them to click on a link to donate, enter information to volunteer, sign a petition, or simply share your video. Whatever it is, make sure you insert a clear and easy to achieve call to action for your audience. By following these simple steps your video will be much more likely to draw the crowd you’re looking for.

 

Below are different styles of videos that we’ve produced for local San Diego non-profit.

If you want to learn more and create an effective video for your non-profit, reach out to your favorite San Diego video production company!

 

——

About Helium Films USA:
Helium Films USA is a San Diego Video production company. We’re a full service video production that services businesses and brands both locally and internationally.
If you need help with your video production, feel free to reach out. We’d be happy to take a look at your market and come up with cost-effective quality ideas for you!
For more information about us, visit www.heliumfilms.us
To contact us for a quote, click here.

 

What To Look For In A San Diego Video Production Company.

If you are a marketing director or a business owner who lives in San Diego, and you are in need of video production services, then you might want to keep on reading to find out how you can find the best San Diego video production company. Producing a high-quality video can have a great impact on your business, such as an increase in traffic, and brand visibility in the digital marketing world.

What To Look For In A San Diego Video Production Company.

1. Experience.

Audiovisual content is not something that every video production company is experienced in. Therefore, make sure that the company you choose to work with is experienced in video production services. Check out the company’s portfolio, their past clients and references, which will help you determine how experienced the video production company is.

2. Structure And Video Production Process.

Most videographers and producers do not plan for their shooting session or have an artistic approach to filming. This results in poor visual and audio content, which cannot be of any benefit to your business. Because of this reason, you might want to work with a San Diego production company that has a wide set of skills and knowledge in video creation and storytelling process.

3. A Professional And Certified Team

Either you want to shoot a promotional video or a product demo you want to work with a team that is certified in their fields. This includes the directors, producer, animators, and even illustrators, all of them should be specialized in their field of work. Working with a professional team will increase your chances of producing high-quality content.

4. Good Communication Skills.

It is also important that you look for a company with good communication skills. Make sure that you understand each other perfectly. Lack of proper communication can lead to misunderstandings and waste of time. Because of this reason, it is crucial that you hire a video production company that not only has good communication skills but also customer oriented. That means be able to guide you and update you on the video production process.

5. Experienced In Digital Marketing.

The business vendor you choose to work with should also be experienced and up to date with the latest digital marketing trends. With such knowledge, it would be easy for the production company to market your content through distribution on various digital marketing platforms. However, you need to be aware of the fact that some companies may charge you an extra fee for such a package.

6. Licensing And Cost Production.

The only way you can be sure that you are dealing with a legit video production company is by finding out whether the company you choose to work with is licensed by the state or not. If the company you choose to work with is certified to deliver video production services, then find out how much the company is charging for these services. if the company quotes an exaggerated rate then, you can look for a company that is offering similar quality services at a cost that is within your budget.

Conclusion

There are many San Diego video production companies that are established today, but not all of them have the ability to deliver quality services. However, with the help of this content, you should be able to choose the best video production company for your next filming project.

——

About Helium Films USA:
Helium Films USA is a San Diego Video production company. We’re a full service video production that services businesses and brands both locally and internationally.
If you need help with your video production, feel free to reach out. We’d be happy to take a look at your market and come up with cost-effective quality ideas for you!
For more information about us, visit www.heliumfilms.us
We are recognized as a top Video Production Company on DesignRush
To contact us for a quote, click here.

Scouting San Diego

We are lucky to be located in Sunny San Diego, the “finest city in America” as they say. From being able to shoot in various locations across town, I can tell you that there is definitely truth to this, and we are very lucky to have such variety as to ambiances that the city offers. From beaches, to urban decors, from cliff falls to desert views, here are a few tips on location scouting for your next local projects.

We are lucky to be located in Sunny San Diego, the “finest city in America” as they say. From being able to shoot in various locations across town, I can tell you that there is definitely truth to this, and we are very lucky to have such variety as to ambiances that the city offers. From beaches, to urban decors, from cliff falls to desert views, here are a few tips on location scouting for your next local projects.

Read more

Contact Us

Please feel free to get in touch.