January 27, 2023 Thierry

The Nuts and Bolts of Commercial Video Production | Helium Films USA

Making a great commercial video takes more than just a good idea. There’s a lot of behind-the-scenes work that goes into the process, and it’s important to understand the logistics of commercial video production if you want your project to be successful. Here, we’ll break down what you need to know before you start shooting your next commercial.


The Pre-Production Phase

Before you can even begin filming, there are several tasks that must be completed during the pre-production phase, such as scriptwriting, casting and location scouting. You also need to figure out what type of equipment is needed for the shoot as well as create storyboards or hire a director (if necessary). Once everything is finalized, you can move on to the production phase.



The Production Phase

This is where all the magic happens! It’s time to gather your actors and crew and hit the set. Depending on the complexity of your project, you may need multiple days (or even weeks) of filming to get all the footage you need. It’s important to remember that this part of the process can take longer than expected due to unforeseen circumstances like bad weather or technical issues—so plan accordingly!



Post Production Phase

Once filming is finished, it’s time for post production: editing, sound mixing and color correction. This phase begins with assembling all the raw footage into one cohesive sequence; then it’s on to adding music, sound effects and voiceovers if necessary. Finally, any visual effects will be added before the video is taken through a final round of quality control checks.



Commercial video production requires careful planning and execution in order for it to be successful. From pre-production tasks such as scriptwriting and cast selection through post production activities like editing and sound mixing—it’s essential to pay attention to every step in order ensure that your project is done right. With enough preparation (and maybe a bit of luck), you’ll have an amazing commercial video on your hands!

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