February 25, 2019 Thierry

How to make a compelling non-profit video

Medical video production companies are saying, a non-profit is only as successful as its most effective PR campaign. And part of any good PR campaign is the video. People respond highly to video content and advertisement, much more so than any traditional print medium.

Video is a highly effective way to get your message out to a variety of audiences, both internal and external to your organization. The job may seem daunting, but as long as you follow some key guidelines, you can make a compelling nonprofit video in no time.

Your Video Needs A Clear Goal

Don’t just shoot a video because it seems like the right thing to do. You’ll just be wasting your time. Your video should have a clear and defined purpose before ever going into video production. Is your purpose to identify and attract potential beneficiaries of the service you provide?

Are you looking to draw in donations and donors? Are you making a video to increase social awareness around the cause you’re supporting? Or is the purpose of your video to attract more people to recruit into your organization? Whatever the reason is, make sure your goal is clearly communicated in your video.

Captivate Your Audience

The most effective way to engage with your audience and keep their attention is through storytelling. Convey a vivid and engaging story that’s focused on someone else besides yourself that effectively communicates the message you intend to send.

Most people enjoy watching someone’s story especially if the story involves overcoming trouble or hardship and coming out stronger on the other side. The more you can highlight real people with real issues, the more authentic your video will appear.

Hook Them With A Great Intro

People have a myriad of options to give their attention to. Your video needs to stand out among the crowd as something worth watching for two minutes, four minutes, or however long your video may be. Make a video intro that separates you from other video production companies.

Identifying an issue or problem people can relate to right off the bat is an effective way to keep them watching from the outset. They’re much more likely to click on something else while strolling through social media if they don’t identify with what you’re presenting.

Use Authority Sources

Your audience won’t always just take your word for it. The more you can incorporate sources of authority into your message, the more likely your audience is to take you seriously. Your sources can be a mix of established foundations, testimonials from everyday people, or individual experts. Intermix them throughout your video to reinforce the message you’re sending to your audience.

End With A Call To Action

Once you’ve reached the end of your video, what do you want your audience to do with the information you’ve given them? Do you want them to click on a link to donate, enter information to volunteer, sign a petition, or simply share your video. Whatever it is, make sure you insert a clear and easy to achieve call to action for your audience. By following these simple steps your video will be much more likely to draw the crowd you’re looking for.

Below are different styles of videos that we’ve produced for local San Diego non-profit.

If you want to learn more and create an effective video for your non-profit, reach out to your favorite San Diego video production company!


About Helium Films USA:
Helium Films USA is a San Diego Video production company. We’re a full service video production that services businesses and brands both locally and internationally.
If you need help with your video production, feel free to reach out. We’d be happy to take a look at your market and come up with cost-effective quality ideas for you!
For more information about us, visit www.heliumfilms.us
To contact us for a quote, click here.

Check out our blog for some more information about the video production industry. Or if you’re in the market for some really high-end TV commercial and broadcast video production, check out our sister company Ockham! With over 15 years of experience in the industry, they focus on creating cutting-edge commercials for epic brands and will take your projects from simple to unforgettable!

Tagged: , , , , , , , , , , ,