The rate of change that is happening is quite high. Which means that the people who are keeping up with the change — or forcing the change and making it happen — will likely be in a really good position.”
Robert Kyncl – Chief Business Officer YouTube.
B2B organizations have a very specific set of challenges.
Where B2C businesses strive in creating content that appeal to a very broad audience, B2B sales executives usually have very narrow and specific decision maker they need to target.
Identifying and engaging the right decision maker is key. And unlike with B2C corporations, finding and selling to this one person can dramatically impact your bottom line.
When it comes to leads, B2B companies therefore have to focus heavily on quality over quantity and marketing material should be catered specifically to these qualified leads. With customers being 174% more likely to buy your product after watching a video, your chances to lend this big contract are much higher if you just put this presentation/sales pitch/demo in moving images and sound!
Here are a couple of ways B2B companies can use videos along their sales funnel to ensure a stronger engagement and higher sales:
1) Homepage videos:
Getting warm leads to your online platform is already a great feat, but converting those visitors into paying customers is obviously a plus. A well crafted, short homepage video is a great way to explain what you are about in a timely manner. No one wants to scroll through your entire website in the hopes to understand what you do or sell. In fact, while 20% of web visitors will read the content of a website, a whooping 80% will watch the same content in a video.
Getting all of your sales pitch and product description in a video under 2min is therefore a great way to ensure that prospective leads will contact you to chat some more.
2) Demo videos:
Sometimes a little bit more detailed than a typical homepage video, demo videos are a great support to an in-person sales pitch. Using this carefully-produced material, your sales team can focus on the details of the sale, rather than having to explain your entire business. By streamlining your sales meeting with a strong video that already answers most of your client’s questions, half of the work is done. Please bring me a pen to sign this contract!
H1 Video explainer https://vimeo.com/123229795
3) Blog and PR videos:
Giving back and helping your peers is often a great way to engage customers and improve brand recognition. By creating video content that answers industry-wide questions and that are posted on well known forums, send in newsletter, or blogged on, B2B organizations can ensure to be seen as leaders who can provide useful solutions to their key target demographic. Here again, the numbers speak for themselves, with an increase of 13% in open rate of emails that includes videos.
How to teach us https://vimeo.com/131026264
4) Webinars / Training videos:
Once sold on a product or service, getting a customer to do repeat business with you is key to your growth. Webinars or training videos are a great way to do that. By providing with new information and/or by ensuring that the new functions or capabilities of your product/service are known by your current clients, you can improve brand awareness, recognition and insure that your customers come back for their next big project.
Office of Emergency Services San Diego https://vimeo.com/140101798
Not convinced yet? A recent study by Cisco is predicting that video will account for 80% of ALL web traffic by 2019, most of it being on mobile. So if you haven’t yet, jump on the bandwagon and create your next big B2B video campaign!
We’re in 2015, and who doesn’t buy online, at least from time to time? Clothing, electronics, furniture, toys, packaged goods, and the list goes on. We all go online to find the best deals, a larger choice of product, or simply take advantage of the convenience of ordering something from your couch without having to deal with lines and parking.
Those new habits tend to improve our lives for the better but also, sometimes, for the worse. Probably the number one complain from online consumers is the discrepancy between what they think they are buying, and what they actually receive.
What you see and what you get can often be disappointing…
A whole host of features such as stars, votes, reviews, FAQs or pictures from various angles, try to assess this recurrent and frustrating problem, but don’t necessarily succeed at giving buyers a good sense of what they’re about to invest in. Additionally, with the attention span of the average internet consumer getting shorter and shorter, it is absolutely imperative for sellers to convey this host of information on the product sold in a record time. Having to look around a busy page to find information on a product just does not cut it.
As video production professionals, we’ve witnessed first hand how videos address these issues (here are a few that we have done). Product videos are great to understand what a product is about, what it looks like and how it is going to feel when we actually receive it, but additionally they are a proven way to increase conversion.
But quality video production tends to be expensive. And marketers, with a limited budget to play with, tend to focus their efforts on just a few of their top-seller products, making great and effective videos for those, but resorting to the old ways (photos and extensive descriptions) for the rest of their catalog. The idea behind this strategy being that by growing those top-sellers, a trickle down effect will take place and the rest of the catalogue will benefit from it.
This strategy is great to create brand awareness and recognition, but from a purely growth standpoint may sometime seem counter-intuitive. Why focus all of your marketing efforts on products that you know are already going to be a hit and will just marginally increase their sells thanks to your marketing effort? Why not keep some of your marketing budget for other weaker products, where growth potential or margins are stronger?
Again, the answer is most often cost of video production and delivery, along with the prejudice that producing a video has to be a lengthy creative process that could not match the organic and day-to-day evolution of an entire product line.
Our answer to this is H1 Product Videos, anew service we created specifically to produce premium product videos at a price point that allows brands to afford it for their entire catalog AND with a format that makes it super efficient to produce and deliver.
H1 product videos’ goal is to revolutionize e-commerce by helping consumers truly understand the shapes, material or features of any products, in seconds. Using videos for each of your product will therefore ensure that your customers’ purchase decision is made quickly and without 2nd thoughts, and will minimize returns and calls to your customer service. Unlike regular photos, ROI is much stronger with videos and will allow you to grow your entire catalog while making the overall buying experience much more pleasant.
The H1 process is simple and designed with e-retailers in mind. Just pick one of our packages then send us your products and specs, so we can bring them to life with premium videos. Once we’ve shot your product, we will send you the video files, and, if you choose our embed option, monthly analytic reports on views, localization, and sales. All of this done in a matter of days.
Not convinced yet? Let’s cut down the reading since we just discussed how video is so much more efficient: here is H1 presentation video. If you have any question, don’t hesitate to get in touch with us, we will be glad to assist you for all your product video projects.
Helium Films is proud to provide 3D animation service! So, whether you’d like to have your company logo beautified or want to give life to your product in a way that would not be possible with the real thing, let us know! We will be glad to share with you our process and deliver something that will blow you your mind!
Being a video production company fully equipped with the latest technological tools and highly skilled staff, coupled with a personal stroke of a small entity, Helium Films USA has fabricated its reputation as the best one-stop creative San Diego video production company in which guarantees complete satisfaction of its clients. Just watch our portfolio or read our clients’ testimonials.
To celebrate the Grand Opening of Helium Films USA, a new San Diego Video Production Company, take a minute to peek at our 2013 Demo. There is something for every taste! From commercials to industrial videos, from event videos to TV documentaries and short films! Sit back, relax, and enjoy 🙂
We’re very proud to announce the official launch of Helium Films USA! We are originally from Paris, France, and recently opened a new branch under the bright sun of San Diego, California.With a great deal of experience in the business and communication world, we offer a broad range of affordable, high-end creative services to companies and networks, domestically and abroad.