Educating future generations is a huge challenge. Fortunately, some great minds are putting all of their time and effort in making the best of it, every day. Whether they are teachers, educators, or researchers, they are creating the basis on which tomorrow’s education system will grow.
We were really fortunate to work recently with one of the leading organization in this space. High tech high, a project-based school out of San Diego, contacted us to create a series of mini-docs aiming at introducing one of the leading education framework: Learning Mindsets.
Those pieces are now live on a free 3 week online course available on Coursera and are set to reach thousands of people across the world.
So whether you are an education professional or just a parent/student willing to learn more about the possibilities offered by 21st century education, sign up here!
It’s FREE and full of great content and insights.
Or, if you just want to check out our mini docs, here they are below.
We’re in 2015, and who doesn’t buy online, at least from time to time? Clothing, electronics, furniture, toys, packaged goods, and the list goes on. We all go online to find the best deals, a larger choice of product, or simply take advantage of the convenience of ordering something from your couch without having to deal with lines and parking.
Those new habits tend to improve our lives for the better but also, sometimes, for the worse. Probably the number one complain from online consumers is the discrepancy between what they think they are buying, and what they actually receive.
What you see and what you get can often be disappointing…
A whole host of features such as stars, votes, reviews, FAQs or pictures from various angles, try to assess this recurrent and frustrating problem, but don’t necessarily succeed at giving buyers a good sense of what they’re about to invest in. Additionally, with the attention span of the average internet consumer getting shorter and shorter, it is absolutely imperative for sellers to convey this host of information on the product sold in a record time. Having to look around a busy page to find information on a product just does not cut it.
As video production professionals, we’ve witnessed first hand how videos address these issues (here are a few that we have done). Product videos are great to understand what a product is about, what it looks like and how it is going to feel when we actually receive it, but additionally they are a proven way to increase conversion.
But quality video production tends to be expensive. And marketers, with a limited budget to play with, tend to focus their efforts on just a few of their top-seller products, making great and effective videos for those, but resorting to the old ways (photos and extensive descriptions) for the rest of their catalog. The idea behind this strategy being that by growing those top-sellers, a trickle down effect will take place and the rest of the catalogue will benefit from it.
This strategy is great to create brand awareness and recognition, but from a purely growth standpoint may sometime seem counter-intuitive. Why focus all of your marketing efforts on products that you know are already going to be a hit and will just marginally increase their sells thanks to your marketing effort? Why not keep some of your marketing budget for other weaker products, where growth potential or margins are stronger?
Again, the answer is most often cost of video production and delivery, along with the prejudice that producing a video has to be a lengthy creative process that could not match the organic and day-to-day evolution of an entire product line.
Our answer to this is H1 Product Videos, anew service we created specifically to produce premium product videos at a price point that allows brands to afford it for their entire catalog AND with a format that makes it super efficient to produce and deliver.
H1 product videos’ goal is to revolutionize e-commerce by helping consumers truly understand the shapes, material or features of any products, in seconds. Using videos for each of your product will therefore ensure that your customers’ purchase decision is made quickly and without 2nd thoughts, and will minimize returns and calls to your customer service. Unlike regular photos, ROI is much stronger with videos and will allow you to grow your entire catalog while making the overall buying experience much more pleasant.
The H1 process is simple and designed with e-retailers in mind. Just pick one of our packages then send us your products and specs, so we can bring them to life with premium videos. Once we’ve shot your product, we will send you the video files, and, if you choose our embed option, monthly analytic reports on views, localization, and sales. All of this done in a matter of days.
Not convinced yet? Let’s cut down the reading since we just discussed how video is so much more efficient: here is H1 presentation video. If you have any question, don’t hesitate to get in touch with us, we will be glad to assist you for all your product video projects.
We are lucky to be located in Sunny San Diego, the “finest city in America” as they say. From being able to shoot in various locations across town, I can tell you that there is definitely truth to this, and we are very lucky to have such variety as to ambiances that the city offers. From beaches, to urban decors, from cliff falls to desert views, here are a few tips on location scouting for your next local projects.
For many of us – video professionals or clients – what makes filmmaking a fun and entertaining job is the shooting part. Cameras ready, actors prepared, light equipment in place, and action! Suddenly a whole new world is created, filled with amazing stories. Most of our clients understand the process of shooting but not necessarily what comes before or after.
This time of the year is often associated with resolutions, so here we are with a few tips about video making and things to do in 2015. Why, as producers and filmmakers, would you be in San Diego rather than Los Angeles?
In October, among various projects, we produced two videos for Robot America who asked us to create innovative marketing material to promote their incredible new product: the air cleaner and vacuum Robot Platinum. This company, known for over 60 years for their innovative products, has come up with the latest version of their Robot.